In Germany, announced a radical change in the habits of tourists

Germany announced a fundamental change in the habits of tourists

New trends in tourism, which, despite everything, is trying to revive after the pandemic, were presented in a study conducted for the tourism exhibition ITB Berlin. Firstly, the forecast – true for the German market – turned out to be optimistic: it is stated that the tourism sector will reach 80% of the figures that were in 2019. And “the year in which the level of 2019 will be exceeded” will be 2024.

The following trends have been identified:

  • Tourists want more flexibility: before the pandemic, a German tourist on average booked tours 3 months ago. Now 28% book 1-3 months in advance, and another 25% book 4 weeks or less in advance. Moreover, the number of insurance against cancellation increased by 10%, and insurance against dismissal – by 20%. The number of online bookings also increased by 40%.
  • Domestic tourism: the pandemic in Germany has also led to its massive popularity. In pre-Soviet times, 84% of all German hotel bookings were made by Germans, and now this figure has grown even more – up to 94%.
  • Tourism is getting younger: The proportion of travelers under 30 who said they would be traveling in Germany in 2022 increased by 25% to 38%. Incidentally, overall, 72% of Germans are planning to travel in Germany within the next 12 months.
  • Digitalisation: More than half of those surveyed said they were interested in new technologies in their future travels. Including personalized travel tips based on recognition technologies, virtual reality and artificial intelligence.
  • Work on vacation: “remote work” has led to the fact that the line between vacation and work is blurred. Tourists leave to rest, “taking” work with them.

The study further gives the following figures – in 2022, tourism is planned to increase by 46% in Germany, including domestic tourism, which will remain the most popular. Travel companies are promised a turnover of at least 350 billion euros. In 2021, by the way, it amounted to 260 billion euros. “However, a full recovery is not possible before 2024,” the report says.

As for the latest “trend” – the Russian special operation and political tensions throughout Europe – the Germans also commented on it. In 2019, Russia and Ukraine accounted for 3.2% of global tourism traffic, according to the UNWTO. In 2019, Russia and Ukraine accounted for 2.6% of $1.5 trillion in travel spending. The share of European countries was 5.3%. The return of these tourists and funds by the Germans is not predicted.

For those who care about a healthy lifestyle, we recommend reading: “Scientists have named a toilet symptom that says that something is wrong with the head.”

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