The Tvil service shared the latest trends and preferences of Russian tourists regarding leisure and hotel bookings in the past year. According to service experts, Russian tourists are already accustomed to the convenience of online hotel booking, so the departure of foreign services such as Airbnb and Booking turned out to be extremely advantageous for Russian operators. Other trends are an increase in the number of short trips of tourists, including to seaside resorts, a trend towards cooperation in the world of travel service providers, and, according to experts, an increase in quality – from roads to hotel services.
“After the departure of Airbnb and Booking, we saw a 113% increase in apartment and hotel bookings in 2022, an overall figure compared to last year. From May to November 2022, 3 times more travelers searched for accommodation on our service than last year. The number of options presented by us has also increased by more than 2 times – at the moment there are more than 360,000 options on TVIL,” the experts of the service said. At the same time, they noted that the user has become more advanced, and orders not only ordinary hotels, apartments, houses and recreation centers, but also managed to evaluate glampings, modular hotels and capsule hostels.
“From within” the tourism sector, Tvil experts called cooperation in order to attract new customers the main trend. Among the partners in attracting tourists, experts named such companies as Aviasales, S7 Airlines, Tinkoff, Travelpayouts, SBER, Aeroflot, Utair, GoogleHotelAds, as well as Yandex Travel and Yandex Maps.
On the part of tourists, the main trend of the year is short trips. “In 2022, Russians began to travel 4 times more often on short trips from one to three days across the country compared to last year. The top ten popular cities where you can go for one or three days are Sochi, St. Petersburg, Moscow, Kazan, Rostov-on-Don, Volgograd, Voronezh, Nizhny Novgorod, Pskov and Makhachkala,” the experts said. Separately, they emphasized that tourists also began to go on short trips not only to Moscow, St. Petersburg and the cities of the Golden Ring of Russia, but also to Sochi and Anapa.
And, finally, the trend of the year in Tvil called positive progress in such a “sick Russian issue” as service and roads. “We see that hoteliers are constantly improving hotel service, that the boundary between a hotel with a star category and a family mini-hotel is blurring,” they assured. They also noted that the Russian tourist has become bolder both in terms of trust in online bookings and the choice of non-trivial types of hotels, and in terms of choosing destinations. Many tourists, for example, ventured to the Russian North, for example, to Karelia, “appreciating the good roads, the developed infrastructure of the Ruskeala park and the opportunity to travel by car,” Tvil assured.
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