< /p>“We can't let people come to Thailand and say it's cheap,” the Thai vice premier said at a tourism development event. To weed out the rogue, he urged hoteliers not to cut prices to attract foreign tourists and instead focus on raising the country's value as a premium travel destination. The Thai official's statement was quoted by The Daily Star.
Thai Deputy Prime Minister Anutin Charnvirakul compared his approach to tourism to that of luxury fashion brand Louis Vuitton. “Do not give up. Sell premium. The more expensive, the more customers. Otherwise, Louis Vuitton would have no sales,” he said.
Recall that in the first six months of this year, Thailand received about 2 million foreign tourists, which was a sure sign of the resurgence of tourism after the coronavirus pandemic. Whereas in the pre-Covid 2019, 40 million people arrived in one of the most popular tourist destinations in Asia, spending $53.53 billion, which is equivalent to 11% of the gross domestic product.
Earlier this year, Thailand launched a long-term visa program for wealthy foreigners and skilled workers, sticking to its plan to attract high-paid tourists despite the loss of tourism business during the pandemic.
Furthermore, in June, the Thai authorities raised the issue of restarting charter flights with Russian regions. In particular, it was about flights to Novosibirsk and Vladivostok. It was clarified that officials are worried that they will not be able to implement a program to attract one million Russian tourists by the end of 2022.
By the way, neighboring Sri Lanka is also puzzled by the issue of aircraft with Russian tourists. Read the details in the article “Sri Lanka asked Putin to send Russian tourists to the resort by opening flights.”
Earlier, Turprom wrote that “Phuket authorities announced that the resorts are ready for the tsunami.”
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