In the context of the global economic crisis, tourism is likely to fall victim to the global depression. This assessment of the situation was voiced by Digital River experts, who assessed how inflation affects the purchasing habits of representatives of the “civilized world” or the “golden billion” – the USA, Great Britain and Germany. It turned out that on average 49% of tourists reduce their trips in general, and another 40% separately noted that they have reduced their expenses for summer holidays.
So, in the States, 45% of American adults believe that their financial situation has worsened over the past 12 months. Of these, 67% cut unnecessary spending, with 49% of those counting travel as such. In the UK, 46% of the population there also recorded a worsening financial condition over the past 12 months, with 17% saying they were in a frankly difficult situation. At the same time, 37% of respondents reduced travel expenses.
In Germany, the same figures – 45% recorded a deterioration in their financial condition. Waste spending was reduced by 61% of the population, while travel was considered among the unnecessary expenses by 43%.
True, it is worth adding that in Germany and the UK they are trying to use tourism as a “means of savings”. At the very least, an active advertising campaign for long-term holidays in warm countries – for example, in Turkey – in the winter season as a way to save on paying gas bills has already started. In Turkey, they assure German pensioners “who cannot pay their bills for rising gas prices” that they can spend the winter in Antalya, in the warmth and comfort of a hotel, for only 21 euros a day. Read more at this link.
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