In the next season in Turkey, tourists of 3 nationalities will compete with Russians for rooms in good hotels, more precisely – from 3 countries .
First of all, this is Germany, which “snatched” the championship from the Russians in the number of tourists in the 2022 season with a margin of literally a couple of thousand people. In addition, it is a rapidly growing British market. The Poles were also named a significant competitor in Turkey, who, it seems, are going to take the place of Ukraine and reach the bar of 1 million tourists in Turkish resorts. At least in Antalya, things will be exactly like this: this situation was described for the Turkish media by the vice-president of the Mediterranean Association of Tourist Hoteliers and Operators (AKTOB) Kaan Kavaloglu
In general, according to him, 12 million tourists arrived in Antalya for the 2022 season. Next year, the Turkish resort expects to surpass the figures of 2019 in terms of the number of tourists arriving and reach 16 million tourists who arrived only at the Turkish resort.
“We will be able to make the first more or less reasonable forecasts in early November, when in London the World Tourism Fair. We will get the first data there,” the Turkish expert said, and then he listed the main competing markets that Antalya is counting on.
According to him, London is not named by chance – the British market is growing rapidly and “is very valuable for the Antalya tourism sector.” True, “after Russia and Germany,” according to the “balance of power” presented by Mr. Kavaloglu. In the UK market, according to forecasts for this year, Antalya will exceed the figure of 1 million tourists for the first time.
Another serious player, the vice-president of AKTOV, designated Poland – which, in fact, can replace Ukraine. In his words, “Poland can reach 1 million tourists in the short term.”
“Thus, these four markets – Russia, Germany, England and Poland, according to our calculations, will provide Antalya with the opportunity to receive the first 10 million tourists,” said the Turkish expert. The remaining 6 million will be “delivered” by the Scandinavian and Baltic countries, where Turkey “conducts serious marketing activity”, as well as the countries of Central Europe.
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