The sharp refusal of Russian holidaymakers from holidays in Turkey in 2022, supported by statistical data, analysts ATOR has been dubbed the “Turkish failure” as the number of arrivals in the country's main resort center – Antalya – this year lags far behind the pre-Covid 2019 figures. The “failure” this spring amounted to 70-80%, and the Turks are unlikely to be able to completely block the “hole” with the western tourist flow.
In order not to shock the tourism industry and not to become discouraged, Turkey prefers to publish arrival statistics exclusively on a long-term time filter, and not on a monthly basis. So, in the general mass, “failures” are less noticeable. But, according to experts, it is necessary to isolate the monthly figures and it is quite simple to do this: it is the “dry” numbers that make it clear what the real picture is on the market. As it turned out, it is disappointing for Turkey: a comparison of pre-COVID 2019 with similar indicators of the current year indicates the most serious lag in the present.
As experts noted, it is wrong to compare this year and, especially, spring, with the indicators of 2020 and 2021, because. in 2020, Turkey has been closed due to covid since March, and in 2021, from April 15 to June 21, direct flights from Russia to the republic were canceled due to an increase in the incidence. In this regard, the only correct way to reflect the reality of the Russian tourist flow to Turkish resorts is to compare arrivals with 2019, the period when there was no pandemic.
Turkey's tourism has set a lot for the current year, and expectations from the current tourist season were also high. However, the numbers are a stubborn thing, let's see how the Turks managed to realize their plans.
The dynamics of monthly arrivals from Russia to Antalya for 2022 is as follows:
- 43.2 thousand tourists arrived in January , which exceeded the figures for 2019 by +15.8%.
- In February – 27.5 thousand Russians. This is 11.6% less than in the same period of 2019.
- In March – 15.8 thousand people. The “failure” was 78.7%.
- In April – 57 thousand travelers. In relation to April 2019, the deficit of Russians amounted to a record figure – 81.25%.
- In May – 224.3 thousand tourists. By 72.1%, the numbers fell short of the figures for the pre-Covid year.
January 2022 could only be the beginning for a record tourist flow from Russia. However, anti-Russian sanctions and geopolitics have “chopped off” this trend of recovery and advance.
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